Browsing Scientific Publications in Management by Author "Malodia, Suresh"
Now showing items 1-4 of 4
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Extended valence theory perspective on consumers' e-waste recycling intentions in Japan
Dhir, Amandeep; Malodia, Suresh; Awan, Usama; Sakashita, Mototaka; Kaur, Puneet (Peer reviewed; Journal article, 2021) -
Going the Extra Mile, Now or After a While: The Impact of Employee Proactivity in Retail Service Encounters on Customers’ Shopping Responses
Otterbring, Tobias; Arsenovic, Jasenko; Samuelsson, Peter; Malodia, Suresh; Dhir, Amandeep (Peer reviewed; Journal article, 2023)Employee proactivity has been discussed as a key predictor of firm success and organizational performance. However, previous proactivity research has rarely focused on customers, and the few available proactivity studies ... -
Going the Extra Mile, Now or After a While: The Impact of Employee Proactivity in Retail Service Encounters on Customers’ Shopping Responses
Otterbring, Tobias; Arsenovic, Jasenko; Samuelsson, Peter; Malodia, Suresh; Dhir, Amandeep (Peer reviewed; Journal article, 2023)Employee proactivity has been discussed as a key predictor of firm success and organizational performance. However, previous proactivity research has rarely focused on customers, and the few available proactivity studies ... -
Why do people avoid and postpone the use of voice assistants for transactional purposes? A perspective from decision avoidance theory
Malodia, Suresh; Kaur, Puneet; Ractham, Peter; Sakashita, Mototaka; Dhir, Amandeep (Peer reviewed; Journal article, 2022)Consumers increasingly adopt artificial intelligence (AI) enabled voice assistants (VAs) for transactional and non-transactional uses due to these devices’ inherent affordances, such as their ease of use and convenience. ...