Blurring observed as an inter-firm communicative phenomenon in purchaser-buyer relationships
Master thesis
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http://hdl.handle.net/11250/135536Utgivelsesdato
2010Metadata
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Sammendrag
We started out this master thesis for developing a greater foundation and knowledge for later
quantitative studies of the phenomenon of blurring in inter-firm communication. We
performed 8 in depth interviews with different candidates from different business regions in
Norway. We tried to draw on findings through literature studies combined with findings from
interviews to establish a better understanding of how and if blurring appear as a common
phenomenon in business to business relations. First of all we found that blurring actually is
observable in real life. We found implications about blurring with regards to being more
likely in short-term business relationships than long-terms. Further we also found an
indication about blurring being more likely when a firm is less dependent on the other part
than vice versa. This knowledge is important to develop a better understanding about how to
govern relations and how to communicate with other firms
Beskrivelse
Masteroppgave i økonomi og administrasjon - Universitetet i Agder 2010