Blar i AURA på forfatter "Supphellen, Magne"
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Building Brand Relationships Online: A Comparison of Two Interactive Applications
Thorbjørnsen, Helge; Supphellen, Magne; Nysveen, Herbjørn; Pedersen, Per Egil (Journal article, 2002)Due to its potential for interactive communication, the Internet is considered a promising tool for relationship marketing. In this study, two of the most common applications for interactive communication - personalized ... -
The effects of religion on development efforts : evidence from the microfinance industry and a research agenda
Mersland, Roy; D'Espallier, Bert; Supphellen, Magne (Journal article; Peer reviewed, 2012)This study responds to the need for more empirical knowledge pertaining to the effect of religion on development efforts. We use data from the microfinance industry to study performance differences between Christian and ... -
The Effects of Religion on Development Efforts: Evidence from the Microfinance Industry and a Research Agenda
Mersland, Roy; D`Espallier, Bert; Supphellen, Magne (Journal article, 2013)