Browsing AURA by Author "Matzen, Christian"
Now showing items 1-1 of 1
-
Born Globals and Brand Co-Creation : The Stakeholder’s Role in Brand Co-Creation of Born Globals in Germany
Matzen, Christian (Master thesis, 2021)Purpose–This thesis tries to shed some light on the impact of brand co-creation in born globals. In particular, it will examine how born globals can make use of brand co-creation and how stakeholders influence brand ...